The evidence, the numbers, where to launch, the execution plan. Not just an idea.
Not a blog post. A structured, sourced brief you can act on.
The concrete trigger: regulation, mobile money, infrastructure.
Demand data, sourced and verified.
Country ranking: payment rails, regulation, competition.
The MVP, first 10 customers, real budget in dollars.
A score out of 10: demand, feasibility, timing, defensibility.
Here's what one idea looks like. This week's is waiting in your inbox.
Millions of Africans buy and sell on WhatsApp with zero protection. Payment happens before delivery, and scams are everywhere. TrustPay adds an escrow layer: the buyer pays, funds are held, released on confirmed delivery.
On the continent or in the diaspora — same research, your angle.
You want to build but waste weeks hunting for the right idea. We hand you validated opportunities fit for your market — from Cameroon to Nigeria — with a plan to start small.
You want to start or fund a project back home, but from afar it's hard to know what works. We bring you analyzed opportunities, numbers and risks included, so you decide with confidence.